Time to Overhaul Your Content?

3 Factors to modify your content to increase results.

Review your content strategy.

Is your current content strategy yielding the desired results?

Your content should create searchability and rankings in search engines and generate customer traffic. Reviewing your strategy should reveal your strengths and weaknesses. It is crucial to identify areas to improve and expand. Using tools on the web like Google Search Console will help determine the traffic your website is receiving and where you are excelling and lacking.

Adjust keywords and phrases.

When was the last time you reviewed your keywords and phrases? Have you researched your competitor's SEO practices? How are their rankings and performance? Adjusting your SEO practices to be competitive may give you the boost and edge you need. Constantly researching and creating keywords based on your branding is essential to blending keywords and content to seamlessly post on your website and social media. From a fundamental standpoint, SEO should create an on-brand cohesion that makes sense to the readers, clients, and search engines.

Post blogs and media on a set schedule.

Consistently posting on your blog and social media alone will help create a pattern that readers, customers, and search engines will begin to count on. Establishing yourself or your business this way will help cement the know, like, and trust factor. It also keeps them coming back for more.

It is sometimes hard to stick to a schedule, but consistency will give you an edge over your competition. This is especially true if your competitors are not consistently posting. Your posts need to be on-brand in your voice. Start with a realistic schedule that you can actually maintain. Once you have mastered that, increase your frequency. The more valid information you provide, the more established your expertise will be.

A word of caution, do not post just anything. Make sure you are using your content strategy. Also, the posts must represent your business voice and culture. At Freelancing Writer, I use tropical, vibrant images to enhance the optics and create a cohesive branded message. For a bakery, baked goods images and GIFS would be valuable in establishing branded content. Incorporating your branding into posts across all media streams and blog posts on your website will help establish you as an authority in your industry. Also, do not use irrelevant meta titles, descriptions, and hashtags. While each platform utilizes its own proprietary algorithms, the commonality is using text for identifying the content. If you use data that is not relevant, it tends to confuse and will result in faulty categorization of your content.

Stay on brand. Keep your content consistent. Research your content and competitor's content consistently to ensure you are at the top of your game.

If you want to hire my services, message me at Freelancing Writer for a free 15-minute consultation.