5 Reasons Blogging is Still Popular

While many think that blogging is fading or has died, opponents to that notion maintain that blogging is alive and well. In fact, blogging is one of the best ways to come up in a Google search.

Blogging is still an important business tool. It drives an audience to your website; it’s up to you to keep their attention.

The following are five reasons blogging is still a popular method to reach your customer.

It’s rankable.

Showing up in Google searches is still king. It is the desired result. Blog posts with well-researched keywords and phrases still bring up results in searches, which translates to rankings. As a business, you want to appear on the first page of results in your category. If you are buried, nobody will find your website.

It’s searchable content.

Searchable content that is easy to find quickly is important to a successful blog. The reader is looking for answers or information they seek that is on-point, on-brand, and satisfies their need. Using relevant keywords and phrases in the blog post will yield searches, increasing your traffic and rankings.

Creates a gateway to your other platforms.

Blogging allows visitors to discover your other content in social media, videos, and written content like white papers, marketing materials, and even press releases. BONUS: If all of your platforms cross over each other with original content, you will likely benefit from an increase in rankings, as most search engines and proprietary algorithms favor original content.

Gives you an edge over your competitors.

Marketing and advertising are highly competitive, and gaining new customers or clients is a fete. Once you have gained a new customer, you want to keep their attention. Blog often. Posting infrequently causes your content to become stagnant. Set a posting schedule and stick to it. Ideally, post 2-3 times per week. If you are in a highly competitive field, post more frequently, but stick with the schedule you set. Consistency will be crucial in building readers and confidence in your business.

Vary your content as long as it is on-brand and topic. Make certain the variety consists of evergreen content that won’t become obsolete and will still be relevant. Also, create content based on current topics and trends related to your business. Mix up the kind of posts to include how-to, behind-the-scenes on your business, or informational to include tips and facts.

Contact Freelancing Writer for help with blogging, articles, and website content to build your business’s presence.